The National Association for the Support of Long Term Care (NASL) kicked off its 33rd annual meeting in Nashville this week by announcing it would be operating under a new name: Advion.
Complete with the tagline: “the next generation of NASL,” the new name recognizes the trade association’s position as both an advocate for patients, clients and staff and a champion for pertinent issues, according to the organization’s leadership.
The group was founded in 1989 by advocates of professional medical services to long-term care facilities, and now represents roughly 100 companies that provide physical, occupational and speech-language pathology therapies, among other services for long term and post-acute care settings nationally, according to its website.
“The name Advion represents a fusion of our core strengths – as advocates for our members and those they serve and as champions for the work of our members in an increasingly diverse long term and post-acute care sector and services for senior living,” Board President Mike Capstick said in a statement.
Rebranding efforts were underway more than a year ago comprising focus groups and discussions with members, the board and other key stakeholders.
“We have no intention of giving up our hard-earned reputation on Capitol Hill and across many Administrations,” Chief Lobbyist and Executive Vice President Cynthia Morton said in a statement.
Advion will debut a new website later this year that will feature the new name and logo.
Companies featured in this article:
Advion, NASL, National Association for the Support of Long-Term Care
