Genesis Announces More Senior Leadership Changes, Move Toward ‘Market-Focused Model’

Genesis HealthCare Inc. is making additional leadership changes as it simultaneously announces the move toward a “market-focused model” as part of the post-acute care company’s restructure during the COVID-19 pandemic.

Chief Operating Officer Paul Bach, Chief Nursing Officer JoAnne Reifsnyder and Chief Financial Officer Tom DiVittorio have announced their plans to leave the company. Bach and Reifsnyder’s notice is effective Dec. 1 and DiVittorio’s is effective on Feb. 1, 2022, according to a press release.

Melissa Powell, previously president and COO of The Allure Group, will step in as COO at Genesis. Orrin Feingold is joining Genesis as its new CFO. He was most recently the CFO for ComplexCare Solutions, which provides home-based services for patients with chronic illnesses, in addition to Schweiger Dermatology and Sovereign Health Services.

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Mike Sherman, the company’s current senior vice president and general counsel, is taking on an expanded role as the executive vice president and chief legal officer. Before he became general counsel, Sherman was senior vice president of mergers and acquisitions.

Taking his place will be Susan Overton, who currently services as the company’s senior vice president, deputy general counsel, risk and litigation.

At the same time, Genesis announced its shift to model “designed to build out a vertically integrated community-based health care system in every market, supported by centralized resources.”

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This move is the next step in the company’s “turnaround plan.”

“We are excited to move Genesis to the market-focused model,” said David Harrington, the company’s executive chairman of the board. “I have spent much of my career building this framework and have successfully utilized this strategy to drive performance within other organizations. The Company’s new and existing leadership will continue to move aggressively to drive improvement and results. ”

This announcement follows one made just a few weeks ago when current CEO Harry Wilson announced he would be leaving the company by Nov. 15. Wilson and his consulting firm, the MAEVA Group, were brought on in March to develop and execute a “turnaround plan” for Genesis.

The company’s board of directors is searching for a new CEO.

Wilson was the company’s third CEO of 2021 after replacing Robert Fish in March, who held the role for less than three months after starting in January.

At the time of his hire, Wilson was described as a “turnaround specialist” with a track record of restructurings.

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