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Location
Loews Chicago, 455 North Park Drive, Chicago, Illinois, 60611
Why Attend RETHINK?
RETHINK is the annual flagship leadership conference for Skilled Nursing News. The event brings together owners and executives from the nursing home, therapy and health systems. Investors, banks, brokers, policy makers and other industry professionals will be in attendance to to network and connect with the community.
This fast paced one-day conference provide an opportunity to hear from leaders on industry trends, threats and opportunities shaping the conversations in the space.
Join attendees the night before for drinks and head to dinner with friends, prospects, customers and more in the city of Chicago.
Executive Connect
Get access to select conferences and events at no cost for your ticket*. As part of the Executive Connect program, qualified executives from providers or operators may apply for this ticket type and participate in a set number of meetings with pre-screened vendors at the event. If accepted, you will be granted a complimentary ticket to the event and required to attend scheduled meetings at the event and provide feedback on those meetings. *A refundable deposit is required to register and is refunded if you attend the required meetings at the event. No show or cancellations will forfeit the deposit, no exceptions.
2024 Conference Agenda
Opening Remarks
9:00 - 9:10 AM
Executive Outlook on Skilled Nursing and Assisted Living: Integration, regulation, acuity shape the future
9:10 - 9:40 AM
9:45 - 10:00 AM
Admissions: The Value Based Care Connection You May Be Missing - Sponsored by Reside Admissions
Melissa Powell
President
The Allure Group
Trip Hoffer
CEO
Optum Behavioral Health Solutions
Mark Friedlander
Chief Medical Officer, Behavioral Health
Universal Health Services
The Future of Physiatry in Post-Acute Care - Sponsored by Medrina
11:00 - 11:15 AM
Shana Hoffman
President & CEO
New Directions
D.C.’s New Health Care Policy Agenda: What it Means for Nursing Homes
2025 Survey Changes: Lessons learned and practical strategies for success
1:55 -2:25 PM
Track C - Specialized Care
Track A - 2nd Floor
Jeremy Bischoff
Vice President of Reimbursement
Kentucky Association of Healthcare Facilities (KAHCF)
Kentucky Center for Assisted Living (KCAL)
John Mezzullo, DO
Chief Medical Officer, Behavioral Health
Eventus Whole Health
Jacob Berelowitz
Program Director
Center of Excellence for Behavioral Health in Nursing Facilities
Sonia Garcia
COO
Amae Health
Behavioral Health Reimagined & CMS Compliance: The New Strategic Priority - Sponsored by Guidestar Eldercare
From Risk to Reward: Utilizing Therapy Teams in Value-Based Care Sponsored by Reliant Rehabilitation
Emerging Serious Mental Illness Models
1:00 - 1:15 PM
Breakout Sessions
Brian Ellsworth
Vice President, Public Policy and
Payment Transformation
Health Dimensions Group (HDG)
9:00 - 9:30 AM
Track A
Cynthia Wade
President
Lincoln Health Hospital System
Sponsored Panel Coming Soon
11:30 - 12:00 PM
Breakout Sessions
Bronze Sponsors
Sponsors
Gold Sponsors
Silver Sponsors
Past Attendees
Here's a sample of last year's RETHINK attendees:
Accommodations
Click here to access of hotel block at The Blackstone Hotel Chicago. Reservations cut-off date is August 28, 2023.
12:00 - 1:00 PM
Networking Lunch
Steve Hart
COO
Heritage Operations Group
12:00 - 1:00 PM
Lunch - 9th Floor
August 19
Ted LeNeave
CEO
Accura
10:00 - 11:00 AM
Networking Break
11:20 AM - 12:00 PM
SNF at Crossroads: Competition, closures and the future of skilled nursing
Mark Friedlander
Chief Medical Officer, Behavioral Health
Universal Health Services
3:35 - 4:05 PM
Masters of Retention: New roles, personalized approaches and other nursing home staffing strategies
Stephanie Chedid
CEO
Luther Manor
Matthew Maurano
CEO
Transitions Healthcare
Nicole Kaufman
Chief Transformation Officer
Genesis HealthCare
Kyle Linn
Senior Vice President of Operations
Brickyard Healthcare
Paul Pruitt
CEO
Majestic Care
Leslie Zimmerman-Black
Regional Director of Clinical Services, Management Division Mission Health Communities
Donna Farr
President of Touchpoints Therapy and VP Quality Assurance and Performance Improvement
iCare Health Network
Katie Hughes
Regional Nurse Consultant
Allure Healthcare Services
Amber Kirwin
SVP of Talent Acquisition & Recruiting
Signature HealthCARE
Nancy Koha
Chief Process Officer Principle LTC
Dr. Christopher A. Boyle, MD
Chief of Stewardship and Physician Advisor Services
North Region, NorthShore, Edward Elmhurst Health
Austin Steele
Chief Strategy Officer
Journey Skilled Nursing
Payment models, resident acuity, staffing stability, tightening regulations, evolving technology and new consumer expectations are just some of the factors that are playing a role in shaping the nursing home of the future. Hear from leaders in the field about their top four priorities that they believe will position nursing homes for the future.
Strapped for cash, struggling to find workers, and contending with a host of other challenges, many nursing home operators have been forced to make difficult decisions in recent years. Hear from leaders with three providers about the pivots that their companies have made, their visions for next steps, and their takes on the future of skilled nursing.
While it’s assumed a Republican administration means lessened regulatory scrutiny, nothing about Trump’s second term has ended up being conventional between a funding freeze, communications halt and unlikely candidates to lead HHS and CMS, not to mention the potential for heavy cuts to Medicaid. Get the latest insights into the action in Washington and how providers can be prepared.
Implementation of survey changes began April 28, after multiple delays at the beginning of the year. Learn how nursing home operators are faring and gain insight into best practices for complying with new guidance on admission agreements, medication management, infection control and health equity considerations.
Hospitals across the country have been unable to transition patients to post-acute settings, prompting creative new approaches to SNF partnerships.
Toni Headstream
e
Elmbrook Managment Company
Toni Headstream
Dir. of Clinical Education
Elmbrook Management
Mike Nickolaus
CEO and Partner
EF Senior Care
The Big, Bad 3: Drive improvement in falls, pressure ulcers, infections
Every nursing home provider is in a constant quest to improve fall prevention and response, and reduce pressure ulcers and nosocomial infections. Gain practical strategies for achieving improvement in these areas through a variety of approaches, including operational practices, staff education, technological assistance and more.
10:35 - 11:05 AM
Outlook on Skilled Nursing and Assisted Living Investment: What’s driving M&A in 2025 and beyond
Kimberly Green
COO
Diakonos Group
Tim Fields
CEO
Ignite Medical Resorts
Deke Cateau
CEO
A.G. Rhodes
9:35 - 10:05 AM
Stephanie Parks
Chief Development Officer
Reliant Rehabilitation
J. Lynn Bauknight
Corporate Dir. of Client Success
Reliant Rehabilitation
Renee Anderson
Chief Operating Officer
Trinity Healthcare
Jennifer Robinson
President
SanStone Health and Rehab
Marybeth O'Connor
VP of Corporate Development American Health Plans
Elizabeth McLaren, Sr.
Vice President of Revenue-Cycle Reimbursement and HCBS
Covenant Living
Networking Break
2:25 - 3:00 PM
From the creation of a data-focused “retentionist” role to hyper-personalized approaches to orientation, learn about approaches that nursing home providers are taking to address the most pressing challenge they face: building a strong team with low turnover and high engagement.
Networking Reception at the Pullman Room - Sponsored by
4:05 - 6:00 PM
Track A
Assisted living is hot among investors, with 50% of respondents to a JLL survey identifying AL as the top senior living opportunity in 2025. Meanwhile, some of the largest recent deals have focused on skilled nursing. Get more perspective on what is driving investor interest in both types of assets and how the demand for higher-acuity care is shaping portfolios and value-creation strategies.
Track A
Track B
Sponsored Panel Coming Soon
Track B
Surviving the Squeeze: Driving Margin in Medicare Advantage and Value-Based Care
The rise of managed care has put SNFs under financial and operational pressure, with challenging payment rates, mounting denials and appeals, and a host of other challenges. Learn how providers are adapting to secure their margins and keep their operations from being overwhelmed by mounting demands.
Sponsored Panel Coming Soon
Track B
11:45 - 12:15 PM
Transforming Senior Care: A Value-Based Approach to Quality and Outcomes - Sponsored by Theoria Medical
Matt Nieukirk
Director of OSF SNF Practice
OSF HealthCare
Kevin Pascoe
Chief Investment Officer
National Health Investors (NHI)
Track A
Despite ongoing operational, regulatory and economic headwinds, real estate investment trusts have expressed bullish outlooks on the skilled nursing sector and are pursuing investments in the space. Hear from REIT leaders about the scope of the SNF opportunity, their investment strategies, and their perspectives on hot-button issues like the staffing mandate, managed care growth, labor pressures, interest rates and more.
The aging population means that demand for post-acute and long-term care is building, but market competition, staffing strains and other challenges can impede efforts to drive census. Learn best practices for creating competitive differentiation, crafting an effective marketing strategy, driving the right payer mix, developing strong referral partnerships, improving the admissions process, and other key factors in building strong, stable occupancy.
Track B
Building Census: Best practices to drive nursing home occupancy, Sponsored by Further
DeeAndra Sandgren
Chief Nursing Officer
The Evangelical Lutheran Good Samaritan Society
Eric Gillis
SVP, Investments
CareTrust REIT
DeeAndra Sandgren
Chief Nursing Officer
Evangelical Lutheran Good Samaritan Society
The RETHINK Conference is the premier skilled nursing event that brings executives together for content and networking that addresses trends, challenges, and the future of the nursing home industry. Join skilled nursing, therapy, health system, post-acute care executives, investors and professionals, as well as vendors, developers, and consultants for a one-of-a-kind event.
Topics include:
Haley F. Paley
Chief Operations Officer
MPAC Healthcare
J. Lynn Bauknight PT, MSPT, CWS, RAC-CTA
Corporate Clinical Consultant
Caring Healthcare
Stephanie Parks, MBA, MS CCC-SLP
Chief Development Officer
Reliant Rehabilitation
Interested in Sponsoring?
Bolster the value of your brand, network with decision makers, and grow your contact list within
the skilled nursing industry.
The delivery of higher-acuity care for older adults is transforming. Nursing homes are under intense operational and financial pressure, leading to closures across the country, yet their services remain a crucial part of an increasingly integrated health care continuum. Assisted living, meanwhile, is a hot asset class for investors and a growth sector for many operators, yet they are seeking innovations to deliver more advanced care and participate in new payment models. Hear from leaders who know both the skilled nursing and assisted living markets about their visions for the future and how those visions are translating into business strategies.
Track A
Track B
Coding, Compliance, Cash: Eliminate common errors for better clinical reimbursement
While demographics drive demand for skilled nursing services, facilities continue to close down due to cost pressure, staffing shortages and other issues. Meanwhile, more sophisticated care is being delivered in the home. Hear from leaders about what these trends mean for the future of SNFs and how they are strategizing to create organizations that can weather headwinds and flourish.
The complexities of the MDS and PDPM mean that keeping up with best practices is a constant challenge, and every skilled nursing provider can benefit from a review of common errors that can lead to missed reimbursements. This session will cover clinical conditions and operational practices that often are associated with documentation errors, undercoding and other problems, and tips for how to address these challenges to capture proper reimbursement levels.
Track C
Assisted Living’s Evolving Place In The Continuum: Seizing opportunities for higher-acuity care
The trend of nursing home closures across the country has raised questions about where older adults with serious conditions will receive the services they need, with assisted living being one answer. Meanwhile, evolving payment models and technology have enabled more advanced care in assisted living. Hear from leaders about the role that AL plays in the continuum and gain insight into their AL strategies.
Track A
Track B
Track C
Future of Assisted Living Payment: Providers weigh Medicare Advantage, Medicaid, private pay
The rise of value-based models and the growth of MA special needs plans, uncertainty around the future of Medicaid, and opportunities created by enhanced assisted living programs in some states are among the trends reshaping assisted living. Hear about how providers are evaluating these models amid the backdrop of rising acuity and the need to serve the middle market.
Track A
Track B
Track C
The Digital Backbone: How Tech is Reshaping Assisted Living
A strong tech platform is the backbone of a strong assisted living organization, but the best providers recognize they need to keep pace with rapid advances across a range of technologies. Learn more about how providers are breaking new ground with tech, including harnessing systems to capture a greater array of data around resident health and lifestyle goals, and leveraging the information to drive better outcomes and increased resident engagement.
A strong tech platform is the backbone of a strong assisted living organization, but the best providers recognize they need to keep pace with rapid advances across a range of technologies. Learn more about how providers are breaking new ground with tech, including harnessing systems to capture a greater array of data around resident health and lifestyle goals, and leveraging the information to drive better outcomes and increased resident engagement.
August 20
Operating the Assisted Living Community of the Future: Evolving management and clinical practices
Traditional ways of operating assisted living are no longer adequate. Hear how leading providers are adopting more sophisticated models to address more complex clinical needs, heightened consumer expectations, pressing workforce challenges, and other trends shaping the future of AL.
Jillian Fessler
National Director of Clinical Reimbursement
CareRite Centers
Dan Strittmater
VP of Innovation and Bench Strength
Monarch Healthcare Management
Dusanka Delovska-Trajkova
Chief Information Officer
Ingleside
Jennifer Robinson
President
SanStone Health and Rehabilitation
Steve Hart
COO
Heritage Operations Group
Sam Bechthold
Chief Investment Officer
Eduro
Laurel Lingle
Vice President of Talent Acquisition
Journey
Becky Anderson
Chief Clinical Officer
Focused Post Acute Care Partners
Joe Kiernan
Chief Strategy Officer and Senior Vice President of Network Development
Ocean Healthcare
Shawna Rainey
Senior Vice President of Clinical Reimbursement
Ignite Medical Resorts
Phil Chuang
SVP, Healthcare Services
HumanGood
Stephanie Boreale
SVP, Health Strategy and Wellness
Watermark Retirement
Dr. Andrew McNamara
Chief Medical Officer
Trilogy Health Services
Marlena Hemenway
Chief Experience Officer
The Geneva Suites
Joel Theisen
Founder and CEO
Lifespark
Lori Strubbe
CEO
Focused Post Acute Care Partners (FPACP)
Dan Willliams
CEO and Partner
OneLife Senior Living
Joe Kiernan
Chief Strategy Officer and Senior Vice President of Network Development
Ocean Healthcare
Mark Dubovick
CEO/Executive Director
The SelfHelp Home
Carl Hirschman
President
Longevity Senior Living
Matthew Trammel
COO
Journey
Joel Theisen
Founder and CEO
Lifespark
Joe Weidt
Managing Director, Senior Living & Healthcare
Northwind Group
Gary Blake
CEO
Creative Solutions in Healthcare
Joel Van Eaton
Executive Vice President of Post-Acute Care Regulatory Affairs and Education
Broad River Rehab
Melonie McManus
Chief Nursing Officer
Infinity Health Care Management
Dr. Robert Russell
Chief Medical Officer
Majestic Care
Lisa Chubb
Chief Clinical Officer
Brickyard Healthcare
Dr. Geraldine Luna
Chief Medical Officer
ALIYA Healthcare
Andy Frasure
COO
Larry H. Miller Senior Health
Aubrey Simmons
Vice President of Clinical Reimbursement
Champion Care
Melissa Evraets, RN
VP of Resident Care & Chief Nursing Officer
Vi Living
Andrea Thayer
Vice President
Senior Management Inc
Care & Rehab
Phil Kayden
Chief Investment Officer
Health Wave Partners
Track A
Track B
Rethinking Falls: Policy, Practice, and the People in Between - Sponsored by OneStep
1:20- 1:50 PM
Track C
Maureen M. Maloney
President & Chief Operating Officer
GuideStar Eldercare
Stephanie Neely, RN
Vice President of Clinical Operations
Lionstone Care Management
Future Leaders Class of 2025 Awards Recognition
Innovative talent drives the aging and post-acute care industries forward, forging a path with limitless potential and transformative thinking. The future leaders are already within our ranks, and the companies at the forefront of success are the ones retaining them at all levels. Join us in congratulating the Complex Rehab Technology & Skilled Nursing Future Leaders Class of 2025!
3:00 - 3:30 PM
Track A
10:05 - 10:35 AM
11:05 - 11:35 AM
Charlotte Smith, M.D., FAAPMR
SVP of Clinical Care
Medrina
Matthew Cowling, D.O., FAAPMR
Chief Clinical Officer
Medrina
Ari Shabat
CEO
Reside Admissions
Fall prevention is no longer just a clinical concern—it’s a systems issue. This panel brings together leading voices from the frontlines of care and the forefront of advocacy to explore how coordinated, top-down and bottom-up strategies can meaningfully reduce falls in older adults. Experts will examine clinical best practices, policy and reimbursement levers, community-based initiatives, and the power of advocacy in shaping scalable prevention efforts. Attendees will gain insight into how unified action—from bedside to big-picture strategy—can drive better outcomes and elevate fall prevention as a national priority.
Stephanie Wakeman
Clinical Director
OneStep
Patrick Tarnowski
Chief Commercial Officer
OneStep
Nick Patel
Executive Director
Alliance for Physical Therapy Quality and Innovation (APTQI)
AI in the Driver’s Seat: How Analytics is Transforming Skilled Nursing Care, Operations, and Risk - Sponsored by Net Health
Holly Hester
Senior Director, Client Experience
Net Health
Janine Savage
Division President, Value-Based Care Solutions
Net Health
Keavy Murphy
Vice President, Security
Net Health
Jennifer Dinehart Swain
VP of Clinical Reimbursement
Aston Health
From AI to action: How do you improve patient care? - Sponsored by SAIVA AI
Joanie Antico
Director of Clinical Services
Wachusett
Dr. Itai Schalit
CMO
SAIVA AI
Tim Tarpey
Executive VP of Growth
SAIVA AI
Admissions is not commonly considered in VBC discussions. But the admissions process is your organization’s first opportunity to deliver on the VBC promise, and is critical to key goals such as reduced hospitalizations and high patient satisfaction. Learn more about how a streamlined, resident-focused admissions process is a strategic asset in value-based care.
Explore how quality behavioral health is critical to clinical, regulatory, and operational success amid evolving CMS regulations. This timely panel will address new survey risks, including psychotropic medication use, documentation, and diagnostic accuracy. Learn strategies for improving compliance, reducing staff burnout, and enhancing operational success through better behavioral health practices. Gain insights from real-world experiences and discover how reimagining behavioral health can drive excellence across your organization. Don’t miss this essential discussion for navigating today’s regulatory landscape and delivering safer, more effective care.
Steve LaForte
Chief Legal Officer and Executive Vice President of Corporate Affairs
Cascadia
Kevin Murphy
Theoria Medical
From Insight to Impact: Solving Workforce Challenges Together - Sponsored by Smartlinx
Lauren Kaufmann
Senior Marketing Manager
Smartlinx
John Duckworth
National Director of Sales
CECA Foundation
Arthur Cooperberg
Vice President of Finance/HR Cassena Care
2026 Agenda Coming Soon