Once an Afterthought, Nursing Homes Embrace Social Media as Essential During COVID-19 Crisis

When Jonah Blumenthal, co-founder of the Pomona, N.Y.-based marketing firm TypoDuctions, first started pitching nursing home operators on the potential benefits of using social media, the response was decidedly skeptical. “Five years ago, people thought we were nuts — why in the world would a nursing home want social media?” Blumenthal told SNN recently. Engaging […]