In the senior housing and care spectrum, nursing homes typically have the worst reputation among the general public and the press — a negative image that can only worsen in cases of abuse, neglect, or high-profile accidents. As the managing partner and co-founder of Trifecta Public Strategies, Kelli Luneborg-Stern has guided skilled nursing operators through […]
Trifecta Public Strategies
Nursing home providers have long suffered from a worse public image than their peers along the senior housing and care continuum, with just the phrase itself conjuring images of a place that few people would ever choose to call home. It’s a problem that leaders with decades of experience in the space acknowledge could become […]
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