Budweiser. Hellman’s mayo. Doritos. Polaris Rehabilitation and Care Center. Someone watching the 2025 Super Bowl in the state of Wyoming may have seen commercials for all of the above during the game. The Polaris ads are instructive when considering larger marketing trends at play for nursing homes, including the push for “edutainment” and the need […]
A number of new partnerships have formed between health systems and skilled nursing facilities centered on offering consumers access to new services or services that require specialized skill sets. “A high-performing SNF is a critical ally for health systems, particularly those that are focused on performance in value-based care arrangements or looking to enable earlier […]
While the calls for nursing home ownership reform tied to private equity (PE) have grown louder from the current administration and other federal figureheads, industry leaders say such endeavors are old hat — investors are already leaving the SNF sector in favor of home health and private-pay senior housing. That’s according to an article published […]
Capital providers dealing in the skilled nursing space are pushing back on the White House’s position on institutional capital, stressing the need for it in the sector. While institutional capital is critical to many of the key players in the space, some capital providers say newer owner-operators will have a hard time getting the necessary […]
New Jersey-based hospital system Hackensack Meridian Health has agreed to sell off a majority of its long-term care facilities to Complete Care Management, a family-owned and operated New Jersey-based provider. The facilities being acquired include Hackensack Meridian Health nursing and subacute facilities located in Brick, Hackensack, Holmdel, North Bergen, Ocean Grove, Plainfield, Shrewsbury and Wall, […]
Peace Capital and its affiliated operator Complete Care Management acquired a 930-bed senior living and skilled nursing portfolio in the Ocean County, N.J. area in a $169 million deal. The transaction was financed by a $26 million mezzanine loan from the New York City-based private equity firm Northwind Group, and a $131 million senior financing […]
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