Future Leader: Aubrey Simmons, Regional MDS Consultant, Champion Care

The Future Leaders Awards program is brought to you in partnership with PointClickCare (BHB, SHN, SNN) and Homecare Homebase (HHCN, HSPN). The program is designed to recognize up-and-coming industry members who are shaping the future of behavioral health, home health, hospice and palliative care, senior housing and skilled nursing. To see this year’s Future Leaders, […]

Nursing Home Administrator Hiring, Retention Challenges Deepen Industry Labor Struggles

Staffing challenges continue to strain skilled nursing facilities, and not just at the caregiver level. Operators are acutely aware that once a long-time administrator decides to leave the building, other staff may follow. It also takes time to fill the position – often more than a caregiver role – because depending on the state, administrators […]

Once an Afterthought, Nursing Homes Embrace Social Media as Essential During COVID-19 Crisis

When Jonah Blumenthal, co-founder of the Pomona, N.Y.-based marketing firm TypoDuctions, first started pitching nursing home operators on the potential benefits of using social media, the response was decidedly skeptical. “Five years ago, people thought we were nuts — why in the world would a nursing home want social media?” Blumenthal told SNN recently. Engaging […]