Trella Health on Tuesday announced its acquisition of PlayMaker Health, a provider of market intelligence tools operating in the post-acute care space.

The Atlanta-based health analytics company plans to mix its “robust” market intelligence with PlayMaker’s mobile customer relationship management (CRM) product, the company said in a statement. The dollar amount for the deal was not disclosed.

The combined platform brings more than 40 integrated electronic medical record (EMR) partners to its client base, Trella Vice President of Product Management Rebecca Molesworth said in a statement.

PlayMaker opened the door for Trella to enter new adjacent end markets as well, including home medical equipment (HME) and infusion, CEO J. Scott Tapp told Skilled Nursing News.

“We started in hospice and then innovated into the home health solution in a skilled nursing solution. This past year, we launched into [affordable care organizations, ACOs] and [direct contracting entities, DCEs], data insight solutions for those markets,” Tapp said. “There’s a number of markets that we’ve been identifying that are very interesting, as it relates to being able to take data insights to help them. HME, DME and infusion are some of those markets.”

PlayMaker entered such markets just over a year ago, Tapp said, and were growing rapidly in these areas. Acquisition discussion between the two companies began in June.

While there are no other specific companies Trella is looking to acquire currently, future strategic moves would involve “acquiring different capabilities,” as Tapp puts it, to expand Trella’s data and insight capabilities, and create a platform to help the post-acute analytics industry grow.

“It’s about 25% of their growth right now,” added Tapp, of PlayMaker’s involvement in HME and infusion markets. “Our plan is to layer our data, improve data capability onto that, to expand. We think there are tens of thousands of HME infusion providers in the market that we’re going to start working with, similarly to what we’ve done in the post-acute side of the business.”

The announcement comes on the heels of an infusion of capital thanks to investment firms Cressey & Company and Panoramic Ventures, formerly BIP Capital.

Trella said in November its latest funding round will help the company double in size by the end of 2022. While the dollar amounts for the round were undisclosed, Trella said its lead investors are backed by more than $2 billion in capital.

The acquisition, coupled with its latest funding round, continues a growth spurt seen in the last couple years. Trella doubled its annual recurring revenue and increased its number of employees by 40% since early 2020.

The company finished this year – acquisition included – with a combined growth of more than 160%, Tapp said.

“This has helped tremendously, trying to keep up with that hiring plan and that growth plan,” explained Tapp. “We’re going to be leveraging this team, integrating them into our teams, so that we can simply accelerate.”

Brentwood Capital Advisors served as exclusive financial advisor to Trella, while Stifel, Nicolaus & Co. was the financial advisor for PlayMaker.

Trella provides market intelligence to companies in the post-acute care space, including direct contracting entities, accountable care organizations and care providers. The U.S. Centers for Medicare & Medicaid Services (CMS) deemed Trella as a Qualified Entity and an Innovator through its Virtual Research Data Center Program.

Founded more than a decade ago, Brentwood, Tenn.-based PlayMaker provides CRM and EMR referral management services to 2,300-plus operators across the post-acute care continuum, including long-term care operators.