Skilled Nursing News, Aging Media Network Take Home Multiple SIPA Awards

Skilled Nursing News and its parent publishing company, Aging Media Network, last week received multiple honors in a nationwide competition hosted by the Specialized Information Publishers Association of SIIA (SIPA).

In its first year as a contestant, SNN received third-place recognition in the Best Spot News or Single News Article — Health Care/Regulatory/Education category for reporter Maggie Flynn’s coverage of Senior Care Centers’ bankruptcy filing last December.

The piece highlighted the Dallas-based skilled nursing provider’s Chapter 11 filing, with a full copy of the bankruptcy documents and context regarding Senior Care Centers’ struggles with landlord Sabra Health Care REIT (Nasdaq: SBRA).


SNN continued to cover the story in the days and weeks that followed, reporting fellow SCC landlord LTC Properties’ (NYSE: LTC) announcement that the provider had not paid rent for December — as well as Sabra’s lawsuit for control of its SCC-operated properties shortly before Christmas.

Aging Media Network received three other awards at SIPA’s annual conference in Washington, D.C. last week. Sister site Senior Housing News took home first-place honors in the Best Awards Program Marketing category for its architecture and design awards competition; a second-place award in the Best New Success Story category for its DISHED senior living dining event; and another second-place showing in the Best Interview or Profile of Someone in Your Industry contest for a Q&A with Brookdale Senior Living (NYSE: BKD) CEO Lucinda “Cindy” Baier.

A division of the Software & Information Industry Association (SIIA), SIPA represents about 150 publishers of specialty content for niche communities, with more than 3,000 print and online publications among its members.


The third-place finish marks the first award for Skilled Nursing News, which Aging Media Network launched in the spring of 2017. The Chicago-based publisher founded its most recent original publication, Hospice News, this past April.

“We were honored to place and win in several of SIPA’s awards categories this year,” Aging Media Network co-founder and president John Yedinak said. “After launching our fifth vertical in 2019, we appreciate the recognition among our industry peers for the work we are doing in our specialized coverage area of aging services.”