White Paper Program Drives Lead Generation & Sales

Business professionals are busier than ever. Getting the right message in front of decision makers can be complicated and tricky. Skilled Nursing News provides a means for companies to get their products and services in front of these decision makers. Our team of professional writers that specialize in covering senior living, senior care, home health and skilled nursing can take your thoughts and ideas and put them into a comprehensive white paper so you’ll be ready with fresh new content for upcoming conferences and client meetings.

Work with the team at SNN to develop a branded content asset and lead generation program that positions you and your firm as a thought leaders within the targeted marketplace of C-suite and senior management executives. These assets can deliver tangible leads to help build your marketing database and provide immediate sales opportunities for your team.

If you have existing content or ideas in need of an update, let us help get you bring your idea to fruition. Through our simple 8-week process, we help your organization craft your message and story and design the white paper so it is ready to be broadcast to the SNN audience and around the world. We’ll collaborate on a targeted approach to connect with SNN’s core audience: owners, operators and developers of senior living properties.


For those organizations that have an existing white paper, SNN provides the ability to host those assets in our resource center and capture lead information from any downloads. We then forward that information on to you in a seamless manner. Our hosting program is subject to variety of quality controls to ensure your content meets our guidelines before placing those assets in the resource center.

Interested in learning more about our white paper program or hosting one of your own white papers in our resource center? Email us at [email protected] or call 312-268-2420 to learn more.