Movers & Shakers: Genesis Rehabilitation Services, Landmark Connect

Hirschfeld Steps Down from Genesis Rehabilitation Services

Daniel Hirschfeld, executive vice president and chief operating officer of international operations and president of Kennett Square, Pa.-based Genesis Rehabilitation Services, announced his resignation from the firm, effective Jan. 31.

Until then, Hirschfeld will remain in his current position. Beginning Jan. 31, Hirschfeld will support Genesis Healthcare, Inc. on a limited basis, focusing on international operations, the company said.


During his tenure at Genesis, Hirschfeld’s focus was on spearheading a handful of technology initiatives.

“With all the transformation that’s going on in post-acute care, I personally believe that we are in need of a disruption in the care delivery model,” Hirschfeld told Senior Housing News ahead of the Aging 2.0 fall conference in 2016.

“Whether that happens within the four walls of the nursing center or whether that happens post-discharge remains to be seen, but that’s really what excites me. We’re seeing this merging between the critical need and the emergence of all of these great technology and products that are coming from innovators.”


Wilborn Assumes Executive Role at Landmark Connect

Huntington Beach, Calif.-based Landmark Connect has welcomed Jerome Wilborn, MD, FCCP as its new chief clinical officer.

Landmark Connect is a primary care provider for residents living in skilled nursing facilities (SNFs), independent living communities, assisted living communities and continuing care retirement communities.

He brings more than 25 years of health care experience to the company, specializing in post-acute care.

Prior to joining Landmark, he served as medical director and chief of staff in more than 25 SNFs, hospitals, Medicare Advantage programs, and post-acute care organizations. He also led clinical governance as national medical director for a post-acute care practice in the U.S., which had more than 800 providers in 33 cities.

Kueven Named WellStar Paulding President

Marietta, Ga.-based WellStar Health System has named John Kueven as senior vice president and president of WellStar Paulding Hospital. Kueven will assume the role March 5.

As president of WellStar Paulding, Kueven will oversee the day-to-day operations of a 112-bed hospital facility in Hiram and 182-bed skilled nursing center in Dallas.

A registered nurse, he brings more than 10 years of health care administration experience to WellStar.

He currently serves as the chief operating officer for Memorial Herman Katy, a 208-bed hospital in Katy, Texas. His prior experience includes stints at Boston Children’s Hospital and North Mississippi Medical Center in Tupelo, Miss.

Kueven succeeds Mark Haney, who headed the hospital from 2009 until October 2017.

Zitsman to Lead Thousand Oaks, Calif. CCRC

Robert D. Zitsman has been named executive director of University Village, the continuing care retirement community (CCRC) in Thousand Oaks, Calif.

Zitsman will serve as head of staff, overseeing the planning, performance, and review of all departments and operations. He will also be in charge of the financial management of University Village.

He brings more than 30 years of experience in the industry to his new role. Zitsman joined University Village in 2017 as associate executive director.

Prior to working for the company, he was administrator of GlenBrook Health Center in Carlsbad, Calif., where he was responsible for all aspects of operating the center’s 74-unit assisted living facility and 94-bed skilled nursing facility.

Zitsman also served as the administrator for Palomar Heights Post-Acute Rehab in Escondido, Calif., and as the interim director of case management and social work for Sharp HealthCare/Sharp Memorial Hospital in San Diego.

Written by Carlo Calma

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